This course aims to describe the characteristics of entrepreneurship & small business, and the importance of diversity in the marketplace and the workplace. It also aims to articulate the differences between the small business manager and the entrepreneur and between the main forms of ownership and franchising. Moreover, it aims to identify the components of a business plan. Furthermore, it aims to evaluate potential start-ups and suggest sources of business ideas, uses of financial records to a small business, sources of funding, laws and regulations that affect small business, and explain the process of developing a small business marketing strategy